Marketing Tip #7: Setting an Intention

By Jill Place, The Acting Intuitive

Make it good 300x191 Marketing Tip #7: Setting an IntentionSince we’re only a few days into the New Year, it might be a good idea to set an intention for what you want to happen this year. Because the US statistic for those without jobs has finally dipped below 10%. But actors are always over 90% unemployed. And their median income is somewhere between $5 and 8,000; it actually hasn’t changed since I was acting thirty years ago. So . . . if you don’t have a firm intention, a power statement, and an action plan for acting success, you’re out of luck, my friend! You’ll spend this year stuck in starving status.

We’re going to talk about power statements and action plans in later blogs. Right now, let’s craft an intention for you. Yes, RIGHT NOW!

First, I’d suggest you get in a deeper state of consciousness. If you do some type of discipline to get in-the-moment, such as Method relaxation or Meditation, do what’s comfortable for you. I myself love to do my Act Intuitive warm-up, which includes some primal movements and Grotowski-inspired exercises. I call it Acting-Out. Or you might want to try this:

Find a place to sit or lie down and close your eyes; make sure your body is in an open position with arms and legs open as much as possible. Then breathe in slowly and deeply, filling your lungs about 2/3rds of the way; see if you can picture your breath filling your body all the way to your toes. Then hold a couple of beats and breathe out slowly. Then imagine a space where you are using all your acting listening and surrender skills. A space of ultimate creativity and receptivity. A space where energies converge to manifest what you want.

Allow yourself now to find in your body where your creativity and deepest desire to express it reside. Once you find it, get up, open your eyes and move that part of your body fully. Find, through the movement, a way to express the emotion behind this desire for creativity. Allow it! Allow the emotion!

Then ask yourself the following:

a) What do I most want to experience in my career?
b) What do I most want to express in my career?
c) What do I most want to create in my career?
d) What do I most want to contribute by my career to the community and the greater good?

Now grab your pen and journal (don’t forget to put it near you before you begin the exercise) and write down the emotions came up and what you saw when you asked yourself the questions above. Use them to craft your intention. Here’s mine for the year:

My intention for 2014 is to create an inspired, expressive, nurturing space both virtually and personally for actors to be the best they can be. I also intend to give actors cutting-edge tools for all their acting needs, from training to branding to marketing. I want to manifest a whole new generation of uber-skilled realistic actors that breathe life into their roles and their community.

What’s YOURS?

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